BABYBEL
CHALLENGE:
To position the brand as a healthy and fun snack for Gen-Z.
IDEA:
To be where Gen-Z is and speak their language, we launched on TikTok and Reels
with a challenge that invited users to dance to a new version of the iconic Babybel
song. We then followed up with a collaboration with top influencers within the
target, who invited their followers to buy the product to win a unique surfing
and/or skiing experience in a language very native to the platforms.