Bimbo 50 50
CHALLENGE:
Launch the new Bimbo 50/50: a sliced bread ideal for parents with children, as it
combines the taste of white bread with the fiber of whole wheat bread.
IDEA:
“The 50/50 that everyone loves”, a campaign with TV, outdoor advertising and
content on social networks that, in an educational way, communicates that
Bimbo 50/50 has the best of both worlds: the taste of white bread that children
love and the nutrients of whole wheat bread that parents love.
Jirada Media and Social Media Agency
