#DONETTESTROLLEOCHALLENGE

OBJECTIVE:

To publicise the new Donettes Trolleo challenge through a 100% digital campaign.

IDEA:

Donettes created a very attractive and entertaining product for young people: the #DonettesTrolleoChallenge, where one of them painted their tongue. It’s always fun to try to troll a friend, so we used this insight to publicise the new product. We created a naming that was very relevant to the target, we designed the packaging where we invited people to take the challenge and we created the digital strategy where, through social channels and the support of influencers, we obtained great recognition from consumers.