THE EDIBLE BILLBOARD #YOURROUNDMOMENT

OBJECTIVE:

Conveying the brand’s positioning: Momento Redondo (Round Moment = a great opportunity) to reconnect with the brand’s target.

con el target de la marca.

IDEA:

Through a digital action we generated buzz so that users could take part in the first edible Donuts billboard. Users had to include a digital filter in the shape of Donuts in their photograph through social networks and a campaign website. In the second phase, taking advantage of the donut day, we created the billboard with more than 700 real donuts where each pixel was a Donuts, which people could pick up to enjoy their round moment.