Refreshes Spain’s hottest village

OBJECTIVE:

Causing a memorable impact on the target to achieve brand awareness and consideration.

IDEA:

During the summer people like to go back to their village, but with the heat they can’t enjoy it as much as they would like. Taking advantage of this fact, we launched the Midea refreshes your village campaign. A digital action in which, together with the brand’s fans, we looked for the village in Spain where people suffer the most from the heat, in order to cool it down with its air conditioners.