A Salary for Life Bar

OBJECTIVE:

To publicise the fact that the ‘A Salary for Life’ promotion is also available in bars.

IDEA:

To publicise the campaign, we transformed the names of the different bars into names related to the prize. So Antonio’s bar was renamed the “A Salary for Life Bar”. A video and different ads in social media served as support to increase the rates of participation in the campaign compared to previous years.