To build loyalty among the Horeca target through an action that recognises
the target’s work.
With #CommittedLocations we wanted the barperson to feel appreciated. By touching on insights from their day-to-day work, we showed that we know their job and that we value their commitment, even at those times when you have to arm yourself with patience to serve a coffee. The video and its campaign on social networks created awareness that made the brand more relevant to the target, making them more inclined to buy the product.