#COMMITTEDLOCATIONS

OBJECTIVE:

To build loyalty among the Horeca target through an action that recognises
the target’s work.

IDEA:

With #CommittedLocations we wanted the barperson to feel appreciated. By touching on insights from their day-to-day work, we showed that we know their job and that we value their commitment, even at those times when you have to arm yourself with patience to serve a coffee. The video and its campaign on social networks created awareness that made the brand more relevant to the target, making them more inclined to buy the product.

Jirada Social Media Campaign