Thins #SuitsEveryone

OBJECTIVE:

To raise brand awareness and make people consider buying.

IDEA:

Thins, Bimbo’s round bread, asked us to raise awareness of the brand and make people consider buying it at a new moment of consumption of the product: breakfast.  To do this, we made various video capsules clustered according to different types of target depending on their types of breakfast and we supported it with a digital campaign in various channels: influencers, programmatic, display and social ads.