Letibalm
CHALLENGE:
Increase brand engagement by making the target audience aware of the
importance of protecting their lips in winter.
IDEA:
We launched #QueElFrÍoNoTeCorteElRitmo, a campaign that invites users to
protect their lips so that the cold doesn’t cut them or their lifestyle. To do this, we
created a commercial with a very catchy refrain that won a silver prize at the
Best!N Beauty&Care awards and that we supported with content on social
networks and PLV.
Jirada Media and Social Media Agency
