Rilastil
CHALLENGE:
Educate about product usage and its consumption moments for each type of dermatological care.
IDEA:
New generations (and not so new) are looking for this type of information on TikTok. Therefore we launch a TikTok channel for Rilastil that educates the consumer in a friendly, organic, and empathetic way. Respecting the tone and native codes of the platform, we bring the brand closer to a generation increasingly aware of the importance of dermatological care through trends and other editorial formats.