SPOT AFTERBITE
CHALLENGE:
To differentiate the benefits of the two flagship products of the AfterBite and
RepelBite brands with an educational campaign for families.
IDEA:
We are launching a TV spot starring the Bee and a family, in which we explain
which product is the most suitable for each occasion through a very catchy and
educational jingle. We will support it with a digital campaign and a promotion
linked to purchase at PLV.