Staedtler upcycled
CHALLENGE:
To launch a back-to-school campaign that promotes upcycling.
IDEA:
We encouraged users to have a more sustainable back-to-school season with
‘Upcycling #Reuse #Create #Innovate’, a campaign that encouraged the target
audience to create upcycling ideas, giving new life to disused objects. In return,
they could win great prizes.