Nescafé Diseño Publicitario

A Salary for Life Bar


To publicise the fact that the ‘A Salary for Life’ promotion is also available in bars.


To publicise the campaign, we transformed the names of the different bars into names related to the prize. So Antonio’s bar was renamed the “A Salary for Life Bar”. A video and different ads in social media served as support to increase the rates of participation in the campaign compared to previous years.

Jirada Digital Campaign